The complete SEO checklist — 99 points.

The foundation — let search engines find and read your site.

• Connected to Google Search ConsoleQuick winvia Search Console
• Connected to Google Analytics (GA4)Quick winvia Google Analytics
• Bing Webmaster Tools set upQuick winvia Bing Webmaster
• SEO plugin installed (Rank Math or Yoast)Quick win
• XML sitemap generatedQuick win⚡ RankAgent checks this
• Sitemap includes all important URLsQuick win
• Latest sitemap submitted to Search ConsoleQuick winvia Search Console
• robots.txt created and correctQuick win⚡ RankAgent checks this
• No orphan pages — every page is linkedQuick win⚡ RankAgent checks this
• Site is mobile-friendlyQuick win⚡ RankAgent checks this

The per-page signals Google reads to understand and rank you.

• Exactly one H1 heading per pageQuick win⚡ RankAgent checks this
• Headings in logical order (H1 → H2 → H3)Quick win⚡ RankAgent checks this
• Every page has a unique meta descriptionQuick win⚡ RankAgent checks this
• Meta titles are unique per pageQuick win⚡ RankAgent checks this
• Titles & descriptions are compelling, not just presentQuick win⚡ RankAgent checks this
• Focus keyword in the URL, title & meta descriptionQuick win⚡ RankAgent checks this
• Focus keyword appears in the first paragraphQuick win
• URLs are short and readableQuick win
• Page speed optimizedModerate⚡ RankAgent checks thisvia PageSpeed Insights
• Images compressed / optimizedModerate
• Images have descriptive file names & alt textModerate⚡ RankAgent checks this
• Sensible internal & external links on each pageModerate⚡ RankAgent checks this
• noindex / nofollow used correctlyModerate⚡ RankAgent checks this
• SSL installed; site loads over HTTPSModerate⚡ RankAgent checks this
• Loads with AND without www (one canonical version)Moderate
• Phone numbers & emails are clickableModerate
• Every page reachable within 3 clicksModerate
• Content is easy to share (social share buttons)Moderate
• Redirects work — no broken 301/302 chainsModerate
• No index-coverage issues in Search ConsoleAdvancedvia Search Console
• No crawl errorsAdvancedvia Search Console
• No broken internal or outbound linksAdvanced⚡ RankAgent checks this
• Schema / structured data implementedAdvanced⚡ RankAgent checks this
• Breadcrumb structured data in placeModerate⚡ RankAgent checks this
• Favicon setQuick win⚡ RankAgent checks this
• Custom 404 pageModerate
• GDPR / cookie compliance (if needed)Advanced
• AI crawlers (GPTBot, PerplexityBot…) allowed to read the siteModerate⚡ RankAgent checks this
• llms.txt published for AI assistantsModerate⚡ RankAgent checks this

What you publish — the actual reason to rank.

• Documented SEO content strategyModerate⚡ RankAgent checks this
• Keyword research doneModerate⚡ RankAgent checks thisvia Keyword Planner
• Content matches search intentModerate
• Content is genuinely useful & readableModerate
• No keyword stuffingModerate
• Cornerstone / in-depth content existsModerate
• Related & semantic terms used naturallyModerate
• No duplicate titles, headings or contentModerate⚡ RankAgent checks this
• Question-style headings + FAQ sections (for AI answers)Moderate⚡ RankAgent checks this
• Author bylines + a clear 'last updated' date (E-E-A-T)Moderate⚡ RankAgent checks this
• Content refreshed regularlyModerate
• Content cannibalization identified & fixedAdvanced

If you serve a city or area — show up in Maps & 'near me' searches.

• Google Business Profile claimed & completeQuick winvia Google Business Profile
• Listed on relevant local directoriesQuick win
• Listed on Bing Places & Apple Business ConnectQuick win
• NAP (name / address / phone) consistent everywhereQuick win
• Map embedded on the contact pageQuick win
• Business listing optimized for keywordsModerate

• Actively earning positive reviewsQuick win
• Replying to reviews (good and bad)Quick win
• Review outreach to past customersQuick win
• Photos uploaded to business profilesQuick win
• Reviews shared on socialModerate
• Brand mentions monitored & claimedModerate

The authority signals that come from beyond your own site.

• Active, complete social media profilesQuick win
• Social profiles interlinked with the site (sameAs)Quick win⚡ RankAgent checks this
• A documented link-building planModerate⚡ RankAgent checks this
• Healthy backlink profileModeratevia Ahrefs / Semrush
• Guest posts on niche-relevant blogsModerate
• Email / digital-PR outreach for backlinksModerate
• Linkable assets created (data, tools, guides)Moderate⚡ RankAgent checks this
• Unlinked brand mentions reclaimedModerate

• Logo links to the homepageQuick win
• Clean, readable permalinksModerate
• Clear calls-to-actionModerate
• Contact info accessible from the homepageModerate
• Easy, intuitive navigationAdvanced
• On-site search (for larger sites)Advanced
• Meets basic accessibility standardsAdvanced
• Heatmaps / user behaviour reviewedAdvancedvia Hotjar

• Fast, reliable hostingQuick win
• Caching enabledQuick win
• CDN in placeQuick win
• GZIP / Brotli compression onModerate
• Images served in next-gen formats (WebP/AVIF)Moderate
• Theme & plugins kept up to dateModerate
• JS / CSS minifiedAdvanced
• Pages load in under ~3 secondsAdvancedvia PageSpeed Insights
• Core Web Vitals passAdvanced⚡ RankAgent checks thisvia PageSpeed Insights

For online stores.

• Homepage SEO set for the storeModerate
• Product categories keyword-optimizedModerate
• Product pages keyword-optimizedModerate
• Products shared across socialModerate
• Product, Review & Offer schema in placeAdvanced⚡ RankAgent checks this
• Out-of-stock products handled gracefullyAdvanced
• Faceted / filter URLs handled (canonical or noindex)Advanced

Only if you serve multiple countries or languages.

• Content translated by native speakersQuick win
• hreflang set for each language / regionAdvanced
• Country / language versions in Search ConsoleAdvancedvia Search Console
• Currencies / units adjusted per regionAdvanced