SEO guides by industry
Industry-specific SEO guides.
SEO isn't one-size-fits-all. What ranks an online store is different from what fills a dentist's chairs or books a restaurant's tables. These plain-English guides cover what actually matters for your type of business — and you can audit your own site free in 30 seconds.
SEO for E-commerce
Online stores live and die by free Google traffic. Here's what actually moves product and category pages up the rankings — without an agency retainer.
Read the guide →SEO for Law Firms
Clients search for a lawyer the moment they need one. If your firm isn't in the local results and practice-area pages, you're invisible at exactly the wrong moment.
Read the guide →SEO for Real Estate
Buyers and sellers start on Google long before they call an agent. Local and listing pages are how you get in front of them first.
Read the guide →SEO for Dentists
When someone needs a dentist, they search locally and book fast. Owning the local results is the whole game for a dental practice.
Read the guide →SEO for Doctors & Clinics
Patients research symptoms and search for doctors nearby every day. Trustworthy, well-structured pages put your practice in front of them.
Read the guide →SEO for Restaurants
Diners decide in minutes and search on their phones. Owning local search — map pack, menu, reviews — is how you get the next table booked.
Read the guide →SEO for Gyms & Fitness Studios
People join a gym close to home or work. Showing up first in local search is how you turn 'gym near me' into a membership.
Read the guide →On a specific website builder? See our SEO guides by platform.
- Tailored for your industryWhat works for one business type won't work for another.
- Actionable & plain-EnglishNo fluff. Just practical steps you can implement today.
- Audit your site in 30 secondsApply what you learn and see how your site performs.
Start with the fundamentals
Before the industry playbook
Whatever your industry, the same basics decide whether Google can find you. Start with what an SEO audit actually checks, then how to improve your Google ranking today. If you serve a local area, what local SEO is and why you might be missing from Google Maps matter more than anything else here. And because customers increasingly ask an assistant rather than a search box, see 9 ways to show up in AI search.
- TechnicalGood
- On-pageGood
- ContentNeeds work
- AuthorityGood
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