Generative Engine Optimization · AI search

When customers ask AI, does it name your business?

More people ask ChatGPT, Perplexity and Google's AI for recommendations instead of scrolling links. Generative Engine Optimization (GEO) — also called AI search optimization — is how your business becomes the answer they get. RankAgent checks whether you show up today, then shows you exactly what to fix.

Check your AI visibility free →Run a full SEO + GEO audit →

Search is splitting in two

For twenty years, being found meant ranking in a list of blue links. Now a growing share of searches end with an AI answer at the top — a single confident paragraph that names a few options and moves on. There is no page two. If you are not in that paragraph, you do not exist for that customer.

GEO is how you earn a place in that answer. The reassuring part: the foundations of SEO and GEO are largely the same, so this is not a second website to build — it is a handful of extra signals on top of solid fundamentals. We explain the full picture in GEO vs SEO and what is Generative Engine Optimization.

Everything you need to get found by AI

RankAgent turns GEO from a buzzword into a checklist. Each of these is free to try — no login to start.

Are you in ChatGPT?

A real AI-visibility check: we ask the AI engines the questions your customers ask and see whether your business gets named — with the sources they cite.

Check your AI visibility →

AI crawler access

AI answers only include sites their crawlers can read. We check whether you're accidentally blocking GPTBot, PerplexityBot, ClaudeBot and Google-Extended.

Check your crawlers →

llms.txt

Generate the emerging file that tells AI assistants what your site is about and where your key pages live — a low-effort signal that you're AI-ready.

Build your llms.txt →

Schema markup

Structured data helps machines understand exactly what your business is. Generate valid JSON-LD in seconds so Google and AI recognise you as an entity.

Generate schema →

AI share of voice

See how often AI recommends you versus your competitors for the prompts that matter — so you know where you stand, not just whether you're mentioned.

Measure share of voice →

Entity gap analysis

Paste your page and a competitor's to find the exact topics and entities you're missing — the words you need to add to be understood and cited by AI.

Find your gaps →

Our honest promise

No tool can promise ChatGPT will name you. We promise your site will be ready when it looks.

Whether an AI actually cites you depends on things no one controls — how each engine weighs its sources that day, and who else is out there. So we don't sell you a citation. We fix the part that decides whether you can be cited — and that part is entirely in your control.

  • ✓AI crawlers — GPTBot, PerplexityBot, ClaudeBot, Google-Extended — can actually read your site
  • ✓Your answers are structured so an AI can lift them cleanly: schema, clear self-contained sentences
  • ✓llms.txt and entity signals are in place, so machines know exactly what you are
  • ✓Every AI-visibility gap we find is fixed — and your GEO score moves to prove it

That's the honest version of “AI-ready”: do it and you're in the running every time someone asks; skip it and you're invisible no matter how good you are. And it's backed by the same guarantee as everything else we do.

Pays for itself in 30 days — or full refund

A new service to sell your clients

“Are you showing up in ChatGPT?” is one of the easiest new audits to sell right now — most businesses have never checked. Run AI-visibility audits under your own brand and deliver GEO as a standalone service, alongside the rest of your SEO work.

See RankAgent for agencies →

GEO & AI search — FAQ

Can you guarantee I'll show up in ChatGPT or get cited by AI?+
No honest tool can — whether an AI names you depends on how each engine weighs its sources, and that's outside anyone's control. What we do guarantee is the part that IS in your control: RankAgent makes your site AI-ready — crawlable by the AI bots (GPTBot, PerplexityBot, ClaudeBot, Google-Extended), structured so answers can be lifted from it, with schema, llms.txt and entity signals in place, and every AI-visibility gap fixed. That's what decides whether you can be cited at all, and your GEO score moves to prove the work happened. If RankAgent hasn't paid for itself in 30 days, you get a full refund.
What is Generative Engine Optimization (GEO)?+
GEO is the practice of getting your business cited, quoted or recommended inside AI-generated answers — in ChatGPT, Perplexity, Google's AI Overviews, Gemini and Copilot. Where traditional SEO competes for a ranking position, GEO competes for a mention in the AI's answer.
Is GEO the same as AI search optimization or AEO?+
They overlap heavily. 'AI search optimization' and 'Answer Engine Optimization (AEO)' describe the same goal from slightly different angles: being the source AI trusts and repeats. GEO is the most common term for it. The underlying work — clear, structured, trusted, crawlable content — is the same.
How is GEO different from regular SEO?+
The foundations are largely shared: a fast, crawlable, clearly-written site that answers real questions helps with both. GEO adds a few things SEO never asked for — letting AI crawlers in, writing clean 'liftable' answers, building entity recognition, and signals like llms.txt. You don't do them separately; it's one project with two payoffs.
How do I optimize for ChatGPT and Perplexity specifically?+
Make sure their crawlers can read your site, answer the questions your customers ask in clear self-contained sentences, cover the follow-up questions thoroughly, and build a consistent, credible presence across the web. RankAgent checks each of these and shows you what to fix.
Can agencies and freelancers resell GEO audits?+
Yes — 'are you showing up in ChatGPT?' is one of the easiest new services to sell right now, because most businesses have never checked. You can run AI-visibility audits under your own brand and deliver them as a standalone service. See the for-agencies page for the white-label side.
Do I actually need GEO if my SEO is fine?+
Increasingly, yes — but the good news is you're most of the way there. If you've done SEO well, you've done most of GEO too. GEO closes the remaining gap so that when someone asks an AI instead of searching Google, your business still shows up.

See where you stand in 30 seconds

Run a free audit that scores both your traditional SEO and your AI visibility — in plain English, with what to fix first.

Run your free audit →