Generative Engine Optimization · AI search
When customers ask AI, does it name your business?
More people ask ChatGPT, Perplexity and Google's AI for recommendations instead of scrolling links. Generative Engine Optimization (GEO) — also called AI search optimization — is how your business becomes the answer they get. RankAgent checks whether you show up today, then shows you exactly what to fix.
Search is splitting in two
For twenty years, being found meant ranking in a list of blue links. Now a growing share of searches end with an AI answer at the top — a single confident paragraph that names a few options and moves on. There is no page two. If you are not in that paragraph, you do not exist for that customer.
GEO is how you earn a place in that answer. The reassuring part: the foundations of SEO and GEO are largely the same, so this is not a second website to build — it is a handful of extra signals on top of solid fundamentals. We explain the full picture in GEO vs SEO and what is Generative Engine Optimization.
Everything you need to get found by AI
RankAgent turns GEO from a buzzword into a checklist. Each of these is free to try — no login to start.
Are you in ChatGPT?
A real AI-visibility check: we ask the AI engines the questions your customers ask and see whether your business gets named — with the sources they cite.
Check your AI visibility →AI crawler access
AI answers only include sites their crawlers can read. We check whether you're accidentally blocking GPTBot, PerplexityBot, ClaudeBot and Google-Extended.
Check your crawlers →llms.txt
Generate the emerging file that tells AI assistants what your site is about and where your key pages live — a low-effort signal that you're AI-ready.
Build your llms.txt →Schema markup
Structured data helps machines understand exactly what your business is. Generate valid JSON-LD in seconds so Google and AI recognise you as an entity.
Generate schema →AI share of voice
See how often AI recommends you versus your competitors for the prompts that matter — so you know where you stand, not just whether you're mentioned.
Measure share of voice →Entity gap analysis
Paste your page and a competitor's to find the exact topics and entities you're missing — the words you need to add to be understood and cited by AI.
Find your gaps →A new service to sell your clients
“Are you showing up in ChatGPT?” is one of the easiest new audits to sell right now — most businesses have never checked. Run AI-visibility audits under your own brand and deliver GEO as a standalone service, alongside the rest of your SEO work.
See RankAgent for agencies →GEO & AI search — FAQ
What is Generative Engine Optimization (GEO)?+
GEO is the practice of getting your business cited, quoted or recommended inside AI-generated answers — in ChatGPT, Perplexity, Google's AI Overviews, Gemini and Copilot. Where traditional SEO competes for a ranking position, GEO competes for a mention in the AI's answer.
Is GEO the same as AI search optimization or AEO?+
They overlap heavily. 'AI search optimization' and 'Answer Engine Optimization (AEO)' describe the same goal from slightly different angles: being the source AI trusts and repeats. GEO is the most common term for it. The underlying work — clear, structured, trusted, crawlable content — is the same.
How is GEO different from regular SEO?+
The foundations are largely shared: a fast, crawlable, clearly-written site that answers real questions helps with both. GEO adds a few things SEO never asked for — letting AI crawlers in, writing clean 'liftable' answers, building entity recognition, and signals like llms.txt. You don't do them separately; it's one project with two payoffs.
How do I optimize for ChatGPT and Perplexity specifically?+
Make sure their crawlers can read your site, answer the questions your customers ask in clear self-contained sentences, cover the follow-up questions thoroughly, and build a consistent, credible presence across the web. RankAgent checks each of these and shows you what to fix.
Can agencies and freelancers resell GEO audits?+
Yes — 'are you showing up in ChatGPT?' is one of the easiest new services to sell right now, because most businesses have never checked. You can run AI-visibility audits under your own brand and deliver them as a standalone service. See the for-agencies page for the white-label side.
Do I actually need GEO if my SEO is fine?+
Increasingly, yes — but the good news is you're most of the way there. If you've done SEO well, you've done most of GEO too. GEO closes the remaining gap so that when someone asks an AI instead of searching Google, your business still shows up.
See where you stand in 30 seconds
Run a free audit that scores both your traditional SEO and your AI visibility — in plain English, with what to fix first.
Run your free audit →