Best AI Visibility Tools in 2027, Priced for Agencies

The best AI visibility tool for most small agencies is the one that tracks the engines your clients' customers actually use, at a prompt count you can afford across your whole client book. On that test, Otterly.ai is the cheapest tool with a clear prompt count, at $29 a month, Peec AI has the clearest agency plans, and Ahrefs and Semrush make sense if you already pay for them. Profound and Scrunch are built for bigger budgets than most agencies have.

These tools all do the same basic job. You give them a list of questions a customer might ask ("best physiotherapist in Pune", "which CRM is good for a 10-person team"), they ask those questions to ChatGPT, Google's AI answers and the rest, and they record whether your client's brand gets named or linked. The differences are in which AI engines they ask, how many questions you get, how often they re-ask, and what your client ends up seeing.

We make one of the tools on this list, so read our section with that in mind. We've tried to be as blunt about ourselves as about everyone else.

How did we price these?

We opened each vendor's own pricing page on 9 November 2026 and recorded the entry plan, the number of prompts (the tracked questions) it includes, and which AI engines come with it. We didn't use prices from other comparison posts.

Prices are monthly, in US dollars, as each vendor publishes them. Where a vendor shows a cheaper yearly price, we've given it too. Several pages show two price sets without saying which one is yearly, so where we've worked that out from the discount on the toggle, we say so. Prices in this category move fast. Check the vendor's page before you buy.

One thing jumps out of that table. "AI visibility" means a different set of engines at almost every vendor. Semrush's toolkit docs name ChatGPT and Google AI Mode. SE Visible covers five engines but doesn't list Perplexity. Otterly includes Perplexity but charges extra for Gemini. Before you compare prices, decide which engines matter for your clients, then compare only the tools that cover them on the plan you'd buy.

Otterly.ai: the simplest cheap start

Otterly's Lite plan is $29 a month for 15 prompts, checked daily, across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini and Google AI Mode are $9 a month each on top, and Claude is $29. A second price set on the page ($25 for Lite) lines up with its "15% off annually" toggle, so that's most likely the yearly rate.

Fifteen prompts is enough to test one client properly, and not much more. Standard is $189 for 100 prompts, which is where an agency with a few clients would land. Agencies on Standard or Premium can apply for Otterly's partner program, which adds separate client workspaces, pitch workspaces for prospects, and Looker Studio reports "with your branding". Otterly doesn't call it white-label, but that's what it amounts to for most client reporting.

Peec AI: the clearest agency pricing

Peec AI publishes the clearest agency pricing of any tool here, on its own agency page. The agency Essential plan is $245 a month, or $205 a month billed yearly, for 3 client projects plus 3 pitch projects (a 7-day trial setup you can run on a prospect). Growth is $495 ($420 yearly) for 10 clients, and Scale is $795 ($675 yearly) for 25.

Every agency plan gets a shareable client dashboard and automated client reporting. The engine list is ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. On the agency plans, Perplexity, the API models (Claude, Grok, DeepSeek and others) and branded Data Studio dashboards only come with Scale. If your clients care about Perplexity, that's an expensive gap.

For a single brand, Peec's Starter plan is $95 a month for 50 prompts on three AI models, checked daily, with unlimited users. Each extra model is $30 a month, and Perplexity is an add-on rather than one of the three.

SE Ranking's SE Visible: most prompts for the money

SE Visible is SE Ranking's standalone AI tracker. Basic is $89 a month ($71 on yearly billing, judging by the 20% toggle) for 75 prompts across 5 projects, checked daily. The Agency plan is $399 ($319 yearly) for 1,000 prompts across 30 projects, and it's the only SE Visible plan that adds Claude.

Engines on every plan are ChatGPT, AI Overviews, AI Mode, Gemini and Copilot. Perplexity isn't on the list. If you already use SE Ranking for SEO, its Core plan ($129 a month, $103.20 yearly) now includes 25 AI prompts a day across five engines, so you may not need SE Visible at all. White-label on SE Ranking is still the Agency Pack, an extra $69 a month, yearly only.

Semrush AI Visibility Toolkit: fine if you're already on Semrush

Semrush's help centre lists the AI Visibility Toolkit at $99 a month per domain (Semrush's AI pricing page lists it billed annually), with 25 tracked prompts, and 50 more prompts cost $60 a month. Its docs describe tracking on ChatGPT and Google's AI Mode. The bundled Semrush One plans add more: Starter is $199 a month ($165.17 yearly) with 50 prompts tracked daily, and Pro+ is $299 with 100.

Twenty-five prompts across a client book is thin. The toolkit makes sense for an agency that already lives in Semrush and wants AI data next to its keyword data. As a standalone AI tracker, SE Visible gives you more engines and three times the prompts for $10 less. We didn't verify whether its reports can be white-labeled, so check that before you buy it for client work.

Ahrefs Brand Radar: the biggest dataset, not the cheapest

Ahrefs does this differently. Its AI Visibility Index ($199 a month) isn't built from prompts you write. It draws on responses Ahrefs has already collected from a database it puts at 551 million prompts, across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. That makes it good for research: you can look up any brand, including a prospect's, without setting anything up first.

If you want to track your own questions, Custom Prompts start at $50 a month, and covering every model is $699. Paid Ahrefs plans include a small prompt allowance: Lite ($129 a month) gets 5 prompts and 150 checks. The sign-up flow adds Brand Radar to an Ahrefs plan, so budget for both. For a small agency, this only adds up if Ahrefs is already your main SEO tool.

Rankscale: cheap entry, wide engine list

Rankscale has the lowest sticker price on this list. Essentials is $17 a month on yearly billing, and Pro is $99 a month ($84 yearly). It claims 17+ engines and names AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Mistral, Grok and Meta's assistant.

The catch is that pricing is in credits, and the pricing page doesn't say how many credits one prompt on one engine costs. So you can't work out from the page how many client questions $99 actually buys. White-label dashboard links start on the Growth plan at $385 a month ($327 yearly), which also includes Rankscale's agency program. Run the trial on a real client before committing.

Scrunch: built for brands with a budget

Scrunch's Starter plan is $300 a month, or $250 billed yearly. It includes 350 custom prompts, 1,000 industry prompts, 3 users and tracking across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta. Growth is $500 ($417 yearly) for 700 prompts and 5 users.

That's the widest verified engine list at entry of any tool here, and the per-prompt price is reasonable. But $300 a month before you've signed a client is a lot for a small agency. The pricing page doesn't mention white-label and points agencies to a separate page. Scrunch fits an in-house marketing team at a mid-size brand better than a freelancer.

Profound: enterprise, price on request

Profound's pricing page shows a free trial (50 prompts run daily for 7 days, on ChatGPT, Gemini and Google AI Overviews) and an Enterprise plan with custom pricing that covers up to nine engines. Its FAQ mentions a self-serve "Agency Growth" plan with 400 credits a month per client workspace, but the page shows no price for it.

Profound doesn't publish a price; we couldn't find one on its site. If you need a number, you'll be talking to sales. That alone tells you who it's built for.

RankAgent: where we fit, and where we don't

That's us. AI visibility is part of every paid plan: Starter is $29 a month for 1 client site, Growth is $59 for 3 sites with white-label reports, and Agency is $119 for 10. Pay yearly and you get two months free ($290, $590 and $1,190 a year). In India it's ₹2,499, ₹4,999 and ₹9,999 a month.

For each client, we ask Perplexity and ChatGPT five customer questions we write from the client's business and keywords, plus up to 10 questions of your own. We also check up to 10 of the client's target keywords for a Google AI Overview and whether the client is cited in it. Each engine gets its own line in the report ("cited in 3 of 5 ChatGPT answers"), so one engine's good month doesn't hide another's bad one. The check re-runs on its own every month, and you can re-run it in between, at most every 3 days.

We're not the right pick if AI tracking is the whole job. We cover three engines, not six or seventeen: no Gemini, no Claude, no Copilot, no Google AI Mode. We check monthly by default, not daily, and how often you can re-run is capped by a monthly data allowance on each plan. Fifteen questions per client is fewer than a dedicated tracker gives you. If a client is paying specifically for daily, multi-engine AI tracking, Otterly, Peec or SE Visible will serve them better.

Where we're different is what sits around the AI check. The same client project has a full-site audit, AI-written fixes, rank tracking and competitor comparisons, and all of it goes into one report under your agency's logo on Growth and Agency. Most tools above tell you a client isn't being cited. Our audit also checks the site for things that keep AI away, like blocked AI crawlers or missing structured data, and drafts the fixes.

Which AI visibility tool should you pick?

If you're new to the idea, start with what you're fixing before what you're tracking: our guide to the best GEO tools covers the crawler, schema and content work that decides whether a tracker has anything good to report. If you're testing whether clients will pay for AI visibility at all, start with Otterly's $29 Lite plan on one client. If you already know they will and you have three or more clients, Peec AI's agency plans are the cleanest fit, as long as you don't need Perplexity. If you want the most prompts per dollar and your clients' customers use ChatGPT and Google more than Perplexity, SE Visible is hard to beat. If you're already paying Ahrefs or Semrush, try their AI add-on before buying anything new.

If you want the AI check folded into the audit, fixes and monthly report you already send, that's what we built RankAgent for. Every new account gets a 14-day free trial of Growth with one client site, no card needed. You can also open the live sample report first and see the AI visibility section exactly as a client would.

Whichever you choose, the tool is the easy part. What clients pay for is someone explaining what the numbers mean and what to change. We wrote up how to sell "are you in ChatGPT?" audits to your clients, and if a client asks what this is all about, are you in ChatGPT? How to find out is written for them. For a quick one-off read on any site before you pay for anything, our free AI visibility checker asks Perplexity three buyer questions and ChatGPT one about any site and shows who gets named. To see how often Perplexity names a client versus its competitors, try the free AI share of voice checker.

Frequently asked questions

What are the best AI visibility tools for a small agency?

For a low, predictable starting cost, Otterly.ai at $29 a month (Rankscale is cheaper on paper, but its credits are harder to translate into prompts). For agency-specific plans with client and pitch projects, Peec AI from $245 a month for three clients. For the most prompts per dollar, SE Ranking's SE Visible. If you want AI visibility inside a full audit and white-label report, RankAgent's Growth plan covers three client sites for $59 a month.

Which AI engines should an AI visibility tracking tool cover?

At minimum, ChatGPT and Google's AI Overviews, because that's where most people meet AI answers today. Perplexity matters for research-heavy buyers. Gemini, Claude and Copilot matter depending on your client's audience. Check the engine list on the exact plan you'd buy, because several tools sell engines as add-ons.

How many prompts do I need per client?

Enough to cover the questions real customers ask before buying: the main service, the city or market, comparisons against competitors, and price questions. For a local business that's often 10 to 20. A brand selling nationally across several product lines needs far more. Start small, see which questions ever mention anyone, then expand.

Are AI visibility tools accurate?

They're accurate about what the AI said when they asked. AI answers change from one run to the next, so a single check is a snapshot, not a ranking. That's why most tools re-ask daily and show trends. Treat one result as a sample and a month of results as the real picture.

Can I white-label AI visibility reports for clients?

Some tools support it. Otterly's partner program offers branded Looker Studio reports, Rankscale includes white-label links from its Growth plan, and Peec AI has shareable client dashboards. RankAgent puts the AI section inside a report under your logo on Growth and Agency. Check the specific plan, because it's rarely on the entry tier.

Do I need a paid tool to check AI visibility?

Not to start. You can ask ChatGPT and Perplexity your client's customer questions by hand, or run our free AI visibility checker. A paid tool earns its cost when you need the same questions re-asked on a schedule and a history to show the client.