xeo.marketing: homepage SEO audit

The website is in great shape overall, but there's one thing that could help people share your content better—right now when someone posts a link to your site on social media or messaging apps, it won't show a nice preview with an image and description, which means fewer clicks. The good news is that your site loads super fast on phones and is secure, which is exactly what you want! To fix the preview issue, reach out to your web developer about adding Open Graph tags to your pages—it's a quick setup that makes a huge difference when people share your links online.

1. 01
   ImportantMeta Tags

   Link previews aren't set up

   When someone shares your page on WhatsApp, Facebook, or LinkedIn, it won't show a proper preview (missing: image). A good preview gets far more clicks than a bare link.

   How to fix: Add og:title, og:description and og:image meta tags in your page header. Most website builders and the Yoast SEO plugin can set these for you.

2. 02
   ImportantHeadings

   This page has 8 main headings

   A page should have just one main heading (H1). Multiple H1s confuse search engines about what the page is really about. Use H2s and H3s for sub-sections instead.

   How to fix: Keep one <h1> as the page's main title and change the others to <h2> or <h3>.

3. 03
   ImportantPerformance

   2 scripts are delaying this page

   Scripts in the page header without 'async' or 'defer' force the browser to wait before showing anything. Adding one of those keywords lets the content appear sooner.

   How to fix: Add the defer (or async) attribute to <script> tags in your <head>, or move them to the end of the <body>.

4. 04
   MinorHeadings

   Headings skip levels

   Headings work like a table of contents (H1 → H2 → H3). This page jumps a level somewhere, which makes the structure harder for Google and screen readers to follow.

   How to fix: Use headings in order — don't jump from H2 straight to H4. Pick heading levels for structure, not for font size (use CSS for styling).

5. 05
   MinorContent & SEO Readiness

   No author or byline found

   This page doesn't say who wrote it. Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) reward content with a credible, named author — and AI assistants weigh authorship when deciding what to trust and cite.

   How to fix: Add a visible byline and a short author bio with real credentials, and mark it up with author structured data.

• ✓AI assistants (ChatGPT, Perplexity) can read this site
• ✓This site has an llms.txt file for AI assistants
• ✓This page uses structured data
• ✓The question headings have direct answers
• ✓This page uses question-style headings
• ✓This page's Q&A content has FAQ structured data
• !No author or byline found
• ✓This page shows a date
• ✓This page includes data points

• ✓The page title is a good length
• ✓The meta description is a good length
• ✓This page tells Google which version is the main one
• ✓The main heading is a good length
• ✓This page responded quickly (0.7s)
• ✓This page's code is a healthy size (408KB)
• ✓This page has a reasonable number of images
• ✓This page loads without a redirect chain
• ✓This page is set up to fit mobile screens
• ✓No fixed-width elements that break on mobile
• ✓This site uses a secure (HTTPS) connection
• ✓All content loads securely
• ✓This page has plenty of content (2796 words)
• ✓Most images have descriptions
• ✓This page links to other pages on the site (45)
• ✓This site has a favicon
• ✓This site has a robots.txt file
• ✓Search engines are allowed to show this page
• ✓Search engines are allowed to crawl this site
• ✓This site has a sitemap