westerncloud.co.za: homepage SEO audit

The website is performing really well overall, but I want to highlight something important: you're loading a lot of images—151 of them—and most don't have descriptions, which means search engines can't "see" what they show and people using screen readers miss out too. The good news is that your site is super secure and your metadata is spot-on, which gives you a solid foundation. Here's what I'd suggest you do first: go through your most important images and add simple, descriptive labels to them—this helps both search engines and accessibility, and it's easier than you might think.

1. 01
   ImportantHeadings

   This page has 3 main headings

   A page should have just one main heading (H1). Multiple H1s confuse search engines about what the page is really about. Use H2s and H3s for sub-sections instead.

   How to fix: Keep one <h1> as the page's main title and change the others to <h2> or <h3>.

2. 02
   ImportantPerformance

   This page loads a lot of images (151)

   Many images can slow a page down. Make sure they're compressed and that off-screen images load lazily so visitors aren't waiting.

   How to fix: Compress images, serve modern formats like WebP, and add loading="lazy" to images below the fold.

3. 03
   ImportantMobile

   2 elements have a fixed width

   Some parts of this page use a fixed pixel width wider than 500px. These can spill off the side of a phone screen and force annoying sideways scrolling.

   How to fix: Use flexible widths (%, max-width) instead of fixed pixel widths so content adapts to small screens.

4. 04
   ImportantContent & SEO Readiness

   82 of 151 images have no description

   Alt text describes an image to Google and to visually impaired visitors. It also helps you show up in Google Image search. Add a short, plain description to each image.

   How to fix: Add an alt attribute to each image describing what it shows, e.g. alt="blue ceramic mug on a wooden table".

5. 05
   ImportantContent & SEO Readiness

   No structured data found

   Structured data is a behind-the-scenes label that helps Google understand your business — and can unlock rich results like star ratings, FAQs, and business hours in search.

   How to fix: Add JSON-LD structured data (e.g. LocalBusiness or Organization schema). The Yoast/RankMath plugins or schema.org generators make this easy.

6. 06
   MinorContent & SEO Readiness

   Few links to other pages on this site

   Internal links help visitors explore your site and help Google discover all your pages. Link from your homepage to your key services and content.

   How to fix: Add navigation links from your homepage to your main pages (services, menu, location, contact).

7. 07
   MinorContent & SEO Readiness

   No llms.txt file found

   llms.txt is a new, simple file that tells AI assistants like ChatGPT what your business does and which pages matter most — making it easier for them to describe and recommend you accurately. It's optional today, but an easy edge while most sites don't have one.

   How to fix: Add a plain-text /llms.txt at the root of your site summarising your business and linking your key pages. RankAgent can generate one for you.

8. 08
   MinorContent & SEO Readiness

   No question-style headings

   None of this page's section headings are phrased as questions ("How…", "What…", "Why…"). Answer engines like Google's AI Overviews and ChatGPT pull from pages that pose and answer real questions, and these headings are what win "People Also Ask" spots.

   How to fix: Rework some section headings into the exact questions your customers ask, and answer each one directly in the first sentence below it.

9. 09
   MinorContent & SEO Readiness

   No author or byline found

   This page doesn't say who wrote it. Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) reward content with a credible, named author — and AI assistants weigh authorship when deciding what to trust and cite.

   How to fix: Add a visible byline and a short author bio with real credentials, and mark it up with author structured data.

10. 10
    MinorContent & SEO Readiness

    No published or updated date

    This page shows no published or "last updated" date. Both Google and AI assistants favour content that is clearly current, and a visible date is the simplest freshness signal — undated pages look stale even when they aren't.

    How to fix: Show a published or "Last updated" date on the page, and add datePublished / dateModified to your structured data.

• ✓AI assistants (ChatGPT, Perplexity) can read this site
• !No llms.txt file found
• !No structured data found
• !No question-style headings
• !No author or byline found
• !No published or updated date
• ✓This page includes data points

• ✓The page title is a good length
• ✓The meta description is a good length
• ✓Social sharing preview is set up
• ✓This page tells Google which version is the main one
• ✓Headings are in a logical order
• ✓The main heading is a good length
• ✓This page responded quickly (1.0s)
• ✓This page's code is a healthy size (50KB)
• ✓This page loads without a redirect chain
• ✓Nothing is blocking this page from displaying
• ✓This page is set up to fit mobile screens
• ✓This site uses a secure (HTTPS) connection
• ✓All content loads securely
• ✓This page has plenty of content (1627 words)
• ✓This site has a favicon
• ✓This site has a robots.txt file
• ✓Search engines are allowed to show this page
• ✓Search engines are allowed to crawl this site
• ✓This site has a sitemap