SEO audit report
trade.com.au: homepage SEO audit
Audited 23 October 2026 · 33 checks · homepage only
SEO score
83
Grade A-
Issues to fix
8
None critical
AI search readiness
6/8
AI-readiness checks passed
Summary
The weakest area is how the homepage appears in search results, because the page title is 69 characters and the summary text is 189 characters, both longer than search results usually display. The site performs strongly on mobile devices and has no security issues. The most useful next step is to shorten the page title and summary text so that each fits within the length search results usually show.
Category scores
Weighted by our audit methodology — our view of what to fix first, not measured Google ranking factors.
What to fix (8)
Most important first. Each finding says what was found, why it matters, and how to fix it.
- 01ImportantMeta Tags
The page title is too long (69 characters)
Aim for 30–60 characters. Too short wastes a chance to attract clicks; too long gets cut off in search results with a '…'.
How to fix: Trim it to the most important words so it doesn't get cut off in Google.
- 02ImportantMeta Tags
The meta description is too long (189 characters)
Aim for 70–160 characters. This is your ad copy in search results — use it to tell people in one sentence what you offer and why they should click.
How to fix: Tighten it to under 160 characters so it isn't truncated.
- 03ImportantPerformance
This page loads a lot of images (32)
Many images can slow a page down. Make sure they're compressed and that off-screen images load lazily so visitors aren't waiting.
How to fix: Compress images, serve modern formats like WebP, and add loading="lazy" to images below the fold.
- 04ImportantPerformance
3 scripts are delaying this page
Scripts in the page header without 'async' or 'defer' force the browser to wait before showing anything. Adding one of those keywords lets the content appear sooner.
How to fix: Add the defer (or async) attribute to <script> tags in your <head>, or move them to the end of the <body>.
- 05ImportantContent & SEO Readiness
9 of 32 images have no description
Alt text describes an image to Google and to visually impaired visitors. It also helps you show up in Google Image search. Add a short, plain description to each image.
How to fix: Add an alt attribute to each image describing what it shows, e.g. alt="blue ceramic mug on a wooden table".
- 06MinorHeadings
The main heading is very long (86 characters)
Aim for 20–70 characters. A clear, descriptive headline in this range reads well and signals your topic to Google.
How to fix: Shorten the headline to its core message; move detail into a subheading.
- 07MinorContent & SEO Readiness
No author or byline found
This page doesn't say who wrote it. Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) reward content with a credible, named author — and AI assistants weigh authorship when deciding what to trust and cite.
How to fix: Add a visible byline and a short author bio with real credentials, and mark it up with author structured data.
- 08MinorContent & SEO Readiness
No published or updated date
This page shows no published or "last updated" date. Both Google and AI assistants favour content that is clearly current, and a visible date is the simplest freshness signal — undated pages look stale even when they aren't.
How to fix: Show a published or "Last updated" date on the page, and add datePublished / dateModified to your structured data.
Fix this site
This page lists 8 homepage issues. RankAgent audits every page of the site and gives the exact fix for each, in plain language.
Start 14-day free trialNo card required.
Auditing this for a client?
Turn trade.com.au into a print-ready pitch one-pager with your logo and a 30-day plan.
Pitch this to a client →AI search readiness
Whether ChatGPT, Perplexity and Google's AI answers can read, understand and quote this page. A separate question from Google rankings.
- ✓AI assistants (ChatGPT, Perplexity) can read this site
- ✓This site has an llms.txt file for AI assistants
- ✓This page uses structured data
- ✓The question headings have direct answers
- ✓This page uses question-style headings
- !No author or byline found
- !No published or updated date
- ✓This page includes data points
AI crawlers in robots.txt
- ChatGPT (GPTBot)Allowed
- ChatGPT Search (OAI-SearchBot)Allowed
- ChatGPT browsing (ChatGPT-User)Allowed
- PerplexityAllowed
- Claude (ClaudeBot)Allowed
- Google AI (Google-Extended)Allowed
- Common Crawl (CCBot)Allowed
Structured data found
What's working (19)
Checks this homepage passed.
- ✓The page has a single title
- ✓Social sharing preview is set up
- ✓This page tells Google which version is the main one
- ✓This page has exactly one main heading
- ✓Headings are in a logical order
- ✓This page responded quickly (1.1s)
- ✓This page's code is a healthy size (48KB)
- ✓This page loads without a redirect chain
- ✓This page is set up to fit mobile screens
- ✓No fixed-width elements that break on mobile
- ✓This site uses a secure (HTTPS) connection
- ✓All content loads securely
- ✓This page has plenty of content (1123 words)
- ✓This page links to other pages on the site (88)
- ✓This site has a favicon
- ✓This site has a robots.txt file
- ✓Search engines are allowed to show this page
- ✓Search engines are allowed to crawl this site
- ✓This site has a sitemap
Further reading
Send this report to the site owner, or keep the link for later.