stumpysgreenbrook.com: homepage SEO audit

The most important problem is that the homepage has no meta description, so search engines have to guess what text to show under the site's listing, and link previews also have no image or custom text. On the positive side, the page is well organized and works smoothly on phones, with clear headings, strong security and solid written content. The most useful next step is to add a short, clear description of the business to the homepage, then set up link previews so shared links look polished.

1. 01
   CriticalMeta Tags

   This page is missing a description

   The meta description is the summary under your link in Google. Without it, Google writes its own — usually a random sentence from your page that rarely makes people want to click.

   How to fix: Add a <meta name="description"> tag with 1–2 sentences describing what your business offers and why to choose you (70–160 characters).

2. 02
   ImportantMeta Tags

   Link previews aren't set up

   When someone shares your page on WhatsApp, Facebook, or LinkedIn, it won't show a proper preview (missing: description, image). A good preview gets far more clicks than a bare link.

   How to fix: Add og:title, og:description and og:image meta tags in your page header. Shopify, Wix and Squarespace set these from each page's SEO title, description and image; on WordPress, Yoast or Rank Math do.

3. 03
   ImportantPage Weight & Response

   This page loads a lot of images (34)

   This many images load as soon as the page opens, before the visitor scrolls. Each one competes for bandwidth with what's on screen, which slows the page down.

   How to fix: Compress images, serve modern formats like WebP, and add loading="lazy" to images below the fold.

4. 04
   ImportantPage Weight & Response

   This page redirects 4 times before it loads

   Each redirect adds a round-trip before the page appears, and a chain of them slows visitors down, wastes Google's crawl budget, and can weaken the ranking signal passed to the final page.

   How to fix: Point links and old URLs straight at the final address so there's at most one redirect (e.g. A→C, not A→B→C). Update internal links to use the final URL.

5. 05
   MinorContent & SEO Readiness

   No favicon found

   We couldn't find a favicon link on this page. The favicon is the small icon shown in browser tabs and next to the site in some search results — adding an explicit icon link makes sure it always appears.

   How to fix: Add a favicon: put a small icon file on your site and reference it with <link rel="icon" href="/favicon.ico"> in your page <head>. Most website builders have a favicon setting.

6. 06
   MinorContent & SEO Readiness

   No llms.txt file found

   llms.txt is a new, simple file that tells AI assistants like ChatGPT what your business does and which pages matter most — making it easier for them to describe and recommend you accurately. It's optional today, but an easy edge while most sites don't have one.

   How to fix: Add a plain-text /llms.txt at the root of your site summarising your business and linking your key pages. We can generate one for you.

7. 07
   MinorContent & SEO Readiness

   No question-style headings

   None of this page's section headings are phrased as questions ("How…", "What…", "Why…"). Answer engines like Google's AI Overviews and ChatGPT pull from pages that pose and answer real questions, and these headings are what win "People Also Ask" spots.

   How to fix: Rework some section headings into the exact questions your customers ask, and answer each one directly in the first sentence below it.

• ✓AI assistants (ChatGPT, Perplexity) can read this site
• !No llms.txt file found
• ✓This page uses structured data
• !No question-style headings
• ✓This page shows who wrote it
• ✓This page shows a date
• ✓This page includes data points

• ✓The page title is a good length
• ✓The page has a single title
• ✓This page tells Google which version is the main one
• ✓This page has exactly one main heading
• ✓Headings are in a logical order
• ✓The main heading is a good length
• ✓This page responded quickly (2.1s)
• ✓This page's code is a healthy size (331KB)
• ✓Nothing is blocking this page from displaying
• ✓This page is set up to fit mobile screens
• ✓No fixed-width elements that break on mobile
• ✓This site uses a secure (HTTPS) connection
• ✓All content loads securely
• ✓This page has plenty of content (1713 words)
• ✓Most images have descriptions
• ✓This page links to other pages on the site (66)
• ✓This site has a robots.txt file
• ✓Search engines are allowed to show this page
• ✓Search engines are allowed to crawl this site
• ✓This site has a sitemap