roughlinen.com: homepage SEO audit

The most important problem is that the page title is 68 characters and the meta description is 310 characters, both long enough that search results will likely cut them off, and the page also has no structured data to help search engines understand it. The site does have a clear strength in its security, which is fully in order, and its written content and heading structure are also in good shape. The most useful next step is to shorten the title to about 60 characters and the description to about 155 so that the search listing reads cleanly.

1. 01
   ImportantMeta Tags

   The page title is too long (68 characters)

   Aim for 30–60 characters. Too short wastes a chance to attract clicks; too long gets cut off in search results with a '…'.

   How to fix: Trim it to the most important words so it doesn't get cut off in Google.

2. 02
   ImportantMeta Tags

   The meta description is too long (310 characters)

   Aim for 70–160 characters. This is your ad copy in search results — use it to tell people in one sentence what you offer and why they should click.

   How to fix: Tighten it to under 160 characters so it isn't truncated.

3. 03
   ImportantPage Weight & Response

   This page loads a lot of images (284)

   This many images load as soon as the page opens, before the visitor scrolls. Each one competes for bandwidth with what's on screen, which slows the page down.

   How to fix: Compress images, serve modern formats like WebP, and add loading="lazy" to images below the fold.

4. 04
   ImportantPage Weight & Response

   1 script is delaying this page

   Scripts in the page header without 'async' or 'defer' force the browser to wait before showing anything. Adding one of those keywords lets the content appear sooner.

   How to fix: Add the defer (or async) attribute to <script> tags in your <head>, or move them to the end of the <body>.

5. 05
   ImportantMobile

   17 elements have a fixed width

   Some parts of this page use a fixed pixel width wider than 500px. These can spill off the side of a phone screen and force annoying sideways scrolling.

   How to fix: Use flexible widths (%, max-width) instead of fixed pixel widths so content adapts to small screens.

6. 06
   ImportantContent & SEO Readiness

   260 of 284 images have no description

   Alt text describes an image to Google and to visually impaired visitors. It also helps you show up in Google Image search. Add a short, plain description to each image.

   How to fix: Add an alt attribute to each image describing what it shows, e.g. alt="blue ceramic mug on a wooden table".

7. 07
   ImportantContent & SEO Readiness

   No structured data found

   Structured data is a behind-the-scenes label that helps Google understand your business — and can unlock rich results like star ratings, FAQs, and business hours in search.

   How to fix: Add JSON-LD structured data (e.g. Organization, or LocalBusiness for a business with a location). WordPress: Yoast or Rank Math; Shopify themes and Wix add some automatically; a schema generator covers the rest.

8. 08
   MinorHeadings

   Headings skip levels

   Headings work like a table of contents (H1 → H2 → H3). This page jumps a level somewhere, which makes the structure harder for Google and screen readers to follow.

   How to fix: Use headings in order — don't jump from H2 straight to H4. Pick heading levels for structure, not for font size (use CSS for styling).

9. 09
   MinorHeadings

   The main heading is very short (14 characters)

   Aim for 20–70 characters. A clear, descriptive headline in this range reads well and signals your topic to Google.

   How to fix: Make the headline more descriptive — add what you do and where.

10. 10
    MinorContent & SEO Readiness

    No question-style headings

    None of this page's section headings are phrased as questions ("How…", "What…", "Why…"). Answer engines like Google's AI Overviews and ChatGPT pull from pages that pose and answer real questions, and these headings are what win "People Also Ask" spots.

    How to fix: Rework some section headings into the exact questions your customers ask, and answer each one directly in the first sentence below it.

11. 11
    MinorContent & SEO Readiness

    No published or updated date

    This page shows no published or "last updated" date. Both Google and AI assistants favour content that is clearly current, and a visible date is the simplest freshness signal — undated pages look stale even when they aren't.

    How to fix: Show a published or "Last updated" date on the page, and add datePublished / dateModified to your structured data.

• ✓AI assistants (ChatGPT, Perplexity) can read this site
• ✓This site has an llms.txt file for AI assistants
• !No structured data found
• !No question-style headings
• ✓This page shows who wrote it
• !No published or updated date
• ✓This page includes data points

• ✓The page has a single title
• ✓Social sharing preview is set up
• ✓This page tells Google which version is the main one
• ✓This page has exactly one main heading
• ✓This page responded quickly (1.1s)
• ✓This page's code is a healthy size (143KB)
• ✓This page loads without a redirect chain
• ✓This page is set up to fit mobile screens
• ✓This site uses a secure (HTTPS) connection
• ✓All content loads securely
• ✓This page has plenty of content (6418 words)
• ✓This page links to other pages on the site (225)
• ✓This site has a favicon
• ✓This site has a robots.txt file
• ✓Search engines are allowed to show this page
• ✓Search engines are allowed to crawl this site
• ✓This site has a sitemap