lokateoffices.co.uk: homepage SEO audit

The most notable issue is that the site's settings currently block AI assistants such as ChatGPT from reading its pages, which means those tools cannot draw on the site's content when answering questions. On the positive side, the site is in very strong technical shape, with page titles, headings, loading speed, mobile display and security all working without problems. A sensible next step is to decide whether AI assistants should be allowed to access the site, and then add a visible author name and a published or updated date to the main pages so that readers and search tools can judge how trustworthy and current the content is.

1. 01
   ImportantContent & SEO Readiness

   AI assistants like ChatGPT are blocked

   The site's robots.txt blocks ChatGPT (GPTBot), Claude (ClaudeBot), Google AI (Google-Extended), Common Crawl (CCBot). These are the crawlers ChatGPT, Perplexity and Google's AI answers use to learn about — and recommend — a business. While they're blocked, this site can't show up when a customer asks an AI assistant for a business like it.

   How to fix: In robots.txt, remove the "Disallow: /" that applies to these bots — under their own User-agent lines, or under "User-agent: *" if they have none — so AI assistants are allowed to read the public pages.

2. 02
   MinorContent & SEO Readiness

   No author or byline found

   This page doesn't say who wrote it. Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) reward content with a credible, named author — and AI assistants weigh authorship when deciding what to trust and cite.

   How to fix: Add a visible byline and a short author bio with real credentials, and mark it up with author structured data.

3. 03
   MinorContent & SEO Readiness

   No published or updated date

   This page shows no published or "last updated" date. Both Google and AI assistants favour content that is clearly current, and a visible date is the simplest freshness signal — undated pages look stale even when they aren't.

   How to fix: Show a published or "Last updated" date on the page, and add datePublished / dateModified to your structured data.

• !AI assistants like ChatGPT are blocked
• ✓This site has an llms.txt file for AI assistants
• ✓This page uses structured data
• ✓The question headings have direct answers
• ✓This page uses question-style headings
• !No author or byline found
• !No published or updated date
• ✓This page includes data points

• ✓The page title is a good length
• ✓The page has a single title
• ✓The meta description is a good length
• ✓Social sharing preview is set up
• ✓This page tells Google which version is the main one
• ✓This page has exactly one main heading
• ✓Headings are in a logical order
• ✓The main heading is a good length
• ✓This page responded quickly (1.0s)
• ✓This page's code is a healthy size (172KB)
• ✓This page has a reasonable number of images
• ✓This page loads without a redirect chain
• ✓Nothing is blocking this page from displaying
• ✓This page is set up to fit mobile screens
• ✓No fixed-width elements that break on mobile
• ✓This site uses a secure (HTTPS) connection
• ✓All content loads securely
• ✓This page has plenty of content (1731 words)
• ✓Most images have descriptions
• ✓This page links to other pages on the site (176)
• ✓This site has a favicon
• ✓This site has a robots.txt file
• ✓Search engines are allowed to show this page
• ✓Search engines are allowed to crawl this site
• ✓This site has a sitemap