SEO Report Card
SEO Scorecard: jwcreative.co.uk scored A
Audited 2 September 2026 · 30+ checks · homepage
Great news—your website is performing really well overall, and your mobile experience and security are genuinely excellent! The main thing holding you back is that your meta description (the short text that appears under your site in Google search results) is a bit too long at 194 characters, so it gets cut off and doesn't show your full message to potential customers. On the bright side, your page headings are perfectly structured, which helps both visitors and search engines understand your content. I'd suggest trimming that meta description down to around 160 characters so it displays completely—it's a quick fix that'll make your listings look more polished in search results.
Category breakdown
Six areas, weighted by how much they affect your ranking.
What to fix
In plain language, most important first. Each one tells you what's wrong, why it matters, and how to fix it.
The meta description is too long (194 characters)
Aim for 70–160 characters. This is your ad copy in search results — use it to tell people in one sentence what you offer and why they should click.
💡 How to fix: Tighten it to under 160 characters so it isn't truncated.
🔒 See all 8 more fixes
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Make sense of this report
Plain-language explainers for what the checks above actually mean.
- What does an SEO audit check? Every check on this page, explained.
- What a missing meta description costs The most common finding, and its price.
- Why your site isn't on Google's first page If the crawl checks flagged something.
- How to improve your Google ranking today What to do with the list above.
- 9 ways to show up in AI search Whether ChatGPT and Perplexity can find you, which is a separate question from Google.
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