antinorm.co: homepage SEO audit

The website is doing really well overall, but there's one thing that's hurting you right now: your homepage is missing a description that tells Google and visitors what your site is about. Think of it like a store window—people need to see what you're selling at a glance. On the bright side, your site loads beautifully on phones and you've nailed your security, so that's fantastic. To fix the biggest issue, I'd recommend writing a clear, friendly 155-character description that explains what Antinorm does and includes a keyword or two—Google will use this in search results, and it makes a real difference in click-through rates.

1. 01
   CriticalMeta Tags

   This page is missing a description

   The meta description is the summary under your link in Google. Without it, Google writes its own — usually a random sentence from your page that rarely makes people want to click.

   How to fix: Add a <meta name="description"> tag with 1–2 sentences describing what your business offers and why to choose you (70–160 characters).

2. 02
   ImportantMeta Tags

   The page title is too short (8 characters)

   Aim for 30–60 characters. Too short wastes a chance to attract clicks; too long gets cut off in search results with a '…'.

   How to fix: Add a few descriptive words — include what you offer and your city.

3. 03
   ImportantMeta Tags

   Link previews aren't set up

   When someone shares your page on WhatsApp, Facebook, or LinkedIn, it won't show a proper preview (missing: description). A good preview gets far more clicks than a bare link.

   How to fix: Add og:title, og:description and og:image meta tags in your page header. Most website builders and the Yoast SEO plugin can set these for you.

4. 04
   ImportantPerformance

   This page loads a lot of images (70)

   Many images can slow a page down. Make sure they're compressed and that off-screen images load lazily so visitors aren't waiting.

   How to fix: Compress images, serve modern formats like WebP, and add loading="lazy" to images below the fold.

5. 05
   ImportantPerformance

   3 scripts are delaying this page

   Scripts in the page header without 'async' or 'defer' force the browser to wait before showing anything. Adding one of those keywords lets the content appear sooner.

   How to fix: Add the defer (or async) attribute to <script> tags in your <head>, or move them to the end of the <body>.

6. 06
   ImportantContent & SEO Readiness

   31 of 70 images have no description

   Alt text describes an image to Google and to visually impaired visitors. It also helps you show up in Google Image search. Add a short, plain description to each image.

   How to fix: Add an alt attribute to each image describing what it shows, e.g. alt="blue ceramic mug on a wooden table".

7. 07
   MinorHeadings

   The main heading is very short (8 characters)

   Aim for 20–70 characters. A clear, descriptive headline in this range reads well and signals your topic to Google.

   How to fix: Make the headline more descriptive — add what you do and where.

8. 08
   MinorContent & SEO Readiness

   This page has Q&A content but no FAQ schema

   This page reads like a set of questions and answers, but it has no FAQ structured data. FAQ schema lets Google show those answers as rich results — and helps ChatGPT and Perplexity quote them directly when someone asks.

   How to fix: Add FAQPage structured data listing each question and its answer. RankAgent can generate it for you from your existing Q&A.

9. 09
   MinorContent & SEO Readiness

   No author or byline found

   This page doesn't say who wrote it. Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) reward content with a credible, named author — and AI assistants weigh authorship when deciding what to trust and cite.

   How to fix: Add a visible byline and a short author bio with real credentials, and mark it up with author structured data.

10. 10
    MinorContent & SEO Readiness

    No published or updated date

    This page shows no published or "last updated" date. Both Google and AI assistants favour content that is clearly current, and a visible date is the simplest freshness signal — undated pages look stale even when they aren't.

    How to fix: Show a published or "Last updated" date on the page, and add datePublished / dateModified to your structured data.

• ✓AI assistants (ChatGPT, Perplexity) can read this site
• ✓This site has an llms.txt file for AI assistants
• ✓This page uses structured data
• ✓The question headings have direct answers
• ✓This page uses question-style headings
• !This page has Q&A content but no FAQ schema
• !No author or byline found
• !No published or updated date
• ✓This page includes data points

• ✓This page tells Google which version is the main one
• ✓This page has exactly one main heading
• ✓Headings are in a logical order
• ✓This page responded quickly (0.9s)
• ✓This page's code is a healthy size (46KB)
• ✓This page loads without a redirect chain
• ✓This page is set up to fit mobile screens
• ✓No fixed-width elements that break on mobile
• ✓This site uses a secure (HTTPS) connection
• ✓All content loads securely
• ✓This page has plenty of content (1370 words)
• ✓This page links to other pages on the site (82)
• ✓This site has a favicon
• ✓This site has a robots.txt file
• ✓Search engines are allowed to show this page
• ✓Search engines are allowed to crawl this site
• ✓This site has a sitemap